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45 Days Class Syllabus

  Topics Covered

Module 1: Fundamentals of Digital Marketing    

  • -Marketing Objectives
  • -Business and Competitive Analysis
  • -Customer Engagement
  • -Brand Development
  • -Campaign Execution
  • -Market Analysis

Module 2: Market Research       

  • -Market Understanding
  • -Buyer Persona Development
  • -Value Proposition Design
  • -Research Techniques
  • -Survey Development
  • -Digital Marketing Strategies

Module 3: Website Creation      

  • -WordPress Basics
  • -Website Fundamentals
  • -WordPress Configuration
  • -Theme and Design Customization
  • -Content Management
  • -Advanced Features and Tools

Module 4: Introduction to SEO  

  • -SEO Fundamentals
  • -Search Engines and SERPs
  • -SEO Practices and Ethics
  • -Keyword Essentials
  • -Keyword Research Techniques
  • -Advanced Keyword Analysis

Module 5: On-Page SEO             

  •  –On-Page SEO Basics
  • -Meta Tag Optimization
  • -Website Structure and Internal Linking
  • -Content and SEO Integration
  • -Avoiding Common SEO Mistakes
  • -Comprehensive On-Page SEO Strategies
  • -SEO Authority Factors

Module 6: Technical SEO              

  • -Technical SEO Fundamentals
  • -Sitemap Implementation
  • -Robots.txt and Access Control
  • -Link and Redirection Management
  • -Enhancing SEO with Meta Tags
  • -Security and SEO
  • -Optimizing Site Performance and Mobile Usability
  • -Advanced SEO Tools and Extensions
  • -Schema Markup: Implementation and Validation

Module 7: Web Analytics & Monitoring 

  • -Introduction to Google Search Console
  • -Setup and Configuration of GSC
  • -Sitemap Management in GSC
  • -URL Inspection Techniques
  • -Overview of Google Analytics
  • -Setting Up Google Analytics
  • -Advanced Reporting in Google Analytics
  • -Introduction to Google Analytics 4
  • -SEO Performance Reporting

Module 8: Off-Page SEO & Reporting     

  • –Off-Page SEO Basics
  • -Understanding Backlinks
  • –Backlink Types
  • -Backlink Acquisition Strategies
  • -Content Submission Techniques
  • -Link Building Best Practices
  • -The Importance of Site Audits
  • -Conducting Site Audits
  • -Technical SEO Audits

Module 9: Content Marketing   

  • -Introduction to Content Marketing
  • -Benefits of Content Marketing
  • -Types of Content Marketing
  • -Content Marketing Funnel: TOFU, MOFU, BOFU
  • -Audience Research and Strategy
  • -Copywriting vs. Content Writing
  • -Role of Copywriting in Marketing
  • -Effective Copywriting Techniques

Module 10: Social Media Marketing – I  

  • -Social Media Marketing Basics
  • -SMM Strategies and Organic Marketing
  • -Social Brand Management
  • -Audience Persona Development
  • -Facebook Marketing Essentials
  • -Utilizing Meta Business Suite
  • -YouTube Marketing Strategies
  • -Instagram Marketing and Content Planning

Module 11: Social Media Marketing – II

  • -Introduction to LinkedIn
  • -LinkedIn Strategy Development
  • -Content Creation for LinkedIn
  • -LinkedIn Page Optimization for Businesses
  • -Twitter Marketing Techniques
  • -Marketing with Pinterest
  • -Social Media Marketing Strategy for Product Launch (B2B & B2C)
  • -Key Metrics in Social Media Marketing
  • -Utilization of Social Media Management Tools
  • -Creation of Social Media Content Calendar and Progress -Reports

Module 12: Influencer Marketing            

  • -Introduction to Influencer Marketing
  • -Benefits of Influencer Marketing for Brands
  • -Successful Influencer Marketing Campaigns
  • -Connecting with the Right Influencers
  • -Influencer Marketing Platforms
  • -Strategies for Paid Promotions, Gifts, and Giveaways
  • -Brand Ambassadors and Affiliate Programs
  • -Influencer Campaign Strategy and Setup

Module 13: Introduction to Meta Ads    

  • -Performance Marketing Basics
  • -Platform Types for Marketing
  • -Competitor Analysis in Marketing
  • -Platform Selection: B2B, B2C, D2C
  • -Meta Ads Introduction
  • -Facebook Page Creation and Boosting
  • -Ads Manager & Ads Library Features
  • -Campaign Structure and Objectives
  • -Budgeting, Scheduling, and Detailed Targeting

Module 14: Meta Ads Campaign              

  • -Ad Placement Strategies
  • -Creating AI-Powered Ad Mockups
  • -Campaign Budget Optimization Benefits
  • -A/B Testing and Dynamic Creatives
  • -Brand Safety and Suitability InsightsSetting Up Brand Awareness Campaigns
  • -Ad Placement Types: Advantage+ & Manual
  • -Facebook Engagement and Conversion Strategies
  • -Lead Generation: Ads, Forms, and Auto Chat Features

Module 15: Meta Ads Conversion Tracking          

  • -Setting Up Facebook Business and Ads Manager
  • -Facebook Pixel Setup and Manual Installation
  • -Pixel Integration: GTM and Plugins
  • -Live Pixel Tracking via Chrome Extension
  • -Pixel Reporting and Troubleshooting Techniques
  • -Advanced Pixel Integration through Partners
  • -Conversion API Setup with GTM
  • -Custom and Lookalike Audience Creation
  • -Utilizing Custom Conversion Audiences

Module 16: Meta Ads Reporting              

  • -Understanding Catalogues and Their Types
  • -Creating E-commerce Catalogues
  • -Introduction to Collection Ads
  • -Campaign Performance Analysis
  • -Optimizing Campaigns Effectively
  • -Ad Automation Techniques
  • -Rule and Creative Automation Platforms
  • -Executing Campaigns on MetaManaging Instagram Campaigns

Module 17: Google Search Ads 

  • -SEM Marketing Basics
  • -Google Ads: Overview and Benefits
  • -Google Ads Formats Explained
  • -Smart Campaigns Introduction
  • -Ad Objectives and Bidding Strategies
  • -Setting Up Search Ads
  • -Keywords in SEM: Importance and Types
  • -Keyword Research Tools (Google Keyword Planner)
  • -Using Negative Keywords Effectively

Module 18: Google Display Ads

  • -Ad Rotation Strategies
  • -Ad Scheduling Best Practices
  • -Dynamic Search Ads: Settings and Case Studies
  • -Crafting Search Ad Copies with AI
  • -Ad Extensions: Sitelink, App, Call, Callout, Location, Price
  • -Display Campaigns: Setup Guide
  • -Targeting Options: Placement, Topics, Demographics

Module 19: Google Video Ads & Conversion Tracking     

  • -Video Campaign Goals and Subtypes
  • -Video Ads Network and Frequency Capping
  • -YouTube Ads Bid Strategies
  • -Ad Scheduling for Video Campaigns
  • -Creating Video Ad Sequences
  • -Storytelling with Video Ads
  • -Conversion Actions: Setup and Integration
  • -GTM for Conversion Tracking
  • -Using Conversion Linker Effectively

Module 20: Google Shopping Ads & Retargeting               

  • -Remarketing in Google Ads: Overview and Benefits
  • -Audience Manager and List Creation
  • -Linking GA4 with Google Ads
  • -Implementing Remarketing Audiences in Campaigns
  • -Shopping Ads Setup with Google Merchant Center
  • -Product Listing and Linking Merchant Center
  • -Performance Max Campaign: Setup and Advantages
  • -Demand Campaign Configuration

Module 21: Email, WhatsApp Marketing & Automation 

  • –Introduction to Email Marketing and Its Benefits
  • -Growing and Managing Email Lists
  • -Crafting Effective Email Campaigns and Strategies
  • -Creating Impactful Email Content
  • -Email Marketing Analytics and Optimization
  • -Overview of WhatsApp Marketing and Strategies
  • -Integrating WhatsApp with Other Marketing Channels
  • -Analytics, Optimization, and Compliance in WhatsApp Marketing
  • -Marketing Automation: Tools, Workflows, and Importance

Module 22: Freelancing -Introduction to Google AdSense

  • -Setting Up and Managing Google AdSense
  • -Ad Units and Placement Best Practices
  • -AdSense Reporting and Analytics
  • -Getting Started with Freelancing
  • -Freelancer Profile Creation and Optimization
  • -Finding Your Niche and Domain in Freelancing
  • -Client Outreach and Lead NurturingFreelance Platforms, Proposals, and Portfolio Building
  • -Project Pricing, Time Management, and Billing

Module 23: Chat GPT & AI Tools

  • -Creating Landing Page Copies with AI Tools
  • -Developing Marketing Strategies Using AI (ChatGPT and Others)
  • -Email Marketing Content Creation with AI
  • -Social Media -Content Writing Powered by AI Tools
  • -Crafting Effective Ad Copies Using AI
  • -Generating SEO-Optimized Content with AI Assistance
  • -Building Marketing Funnels with AI Tools
  • -Writing High-Quality Blog Posts Using AI

Final Week: Projects + Certifications + Review

  • Final Live Project: End-to-End Campaign (SEO + Ads + SMM + Email)
  • Review & Doubt Clarification Sessions
  • Course Completion Certificate
  • Internship Certificate (If applicable)
  • Google Certification Exam Support (Ads, Analytics)

Bonus Modules (Optional for Advanced Batches)

  • WhatsApp Marketing Automation
  • SMS Marketing Tools
  • YouTube SEO & Monetization
  • Digital Marketing for Local Businesses
  • Personal Branding for Freelancers
  • Mobile App Promotion

The final live project includes

  • SEO Audit
  • Google & Social Media Ads
  • Email Campaign Setup
  • Content Strategy
  • Website + Blog Publishing
  • 50 Money-Earning Ways with AI Digital Marekting
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