1 Introduction to Digital Marketing

• What is Digital Marketing
• Traditional Marketing vs Digital Marketing
• Digital Marketing Channels Overview
• How Businesses Grow Using Digital Marketing
• Career Opportunities in Digital Marketing
• Understanding Buyer Journey

2 Website Planning and Creation

• Domain Name & Hosting Basics
• Website Structure Planning
• WordPress Website Creation
• Landing Page Design
• Mobile-Friendly Website Setup
• Website Speed Optimization
• Installing Themes & Plugins

3 Search Engine Optimization (SEO)

• Introduction to SEO
• Keyword Research Techniques
• On-Page SEO Optimization
• Technical SEO Basics
• Content SEO Strategy
• Off-Page SEO (Backlinks)
• Local SEO & Google Business Profile
• SEO Tools (Keyword Planner, Search Console, Analytics)

4 Search Engine Marketing (SEM)

• Introduction to Google Ads
• Creating Search Ads Campaign
• Keyword Targeting Strategy
• Writing High-Converting Ad Copies
• Budget Planning & Bidding Strategy
• Conversion Tracking Setup
• Performance Analysis & Optimization

5 Remarketing Campaign

• What is Remarketing
• Importance of Retargeting in Marketing
• Google Ads Remarketing Setup
• Facebook & Instagram Retargeting Ads
• Audience Creation Strategy
• Dynamic Remarketing
• Increasing Conversions with Remarketing

6 Content Marketing & Strategy

• Introduction to Content Marketing
• Types of Content (Blogs, Videos, Social Media Posts)
• Content Planning & Content Calendar
• SEO Content Writing Techniques
• Storytelling for Marketing
• Creating High-Engagement Content
• Using AI Tools for Content Creation

7 Web Analytics

• Introduction to Web Analytics
• Understanding Website Traffic
• Setting up Google Analytics
• Tracking Visitors & User Behavior
• Conversion Tracking
• Analyzing Campaign Performance
• Data-Driven Marketing Decisions

8 Web Remarketing

• Introduction to Web Remarketing
• Remarketing Pixel Setup
• Creating Custom Audiences
• Website Visitor Retargeting
• Display Remarketing Campaigns
• Strategy to Increase Conversions

9 Email Marketing

• Introduction to Email Marketing
• Building Email Subscriber Lists
• Email Campaign Planning
• Creating High-Converting Email Templates
• Email Automation & Drip Campaigns
• Email Marketing Tools
• Tracking Email Campaign Performance

 10 Design Essentials

• Basics of Graphic Design for Marketing
• Creating Social Media Creatives
• Banner & Ad Design
• Using Design Tools (Canva & AI Tools)
• Image Optimization for Ads
• Creating High-Converting Ad Creatives

11 Mobile Marketing

• Introduction to Mobile Marketing
• Mobile User Behavior
• Mobile Ads Strategy
• SMS & WhatsApp Marketing
• Mobile App Promotion

12 E-Commerce Marketing

• Introduction to E-Commerce Marketing
• Product Listing Optimization
• Marketplace Marketing Strategy
• Shopping Ads Strategy
• Increasing Online Store Sales

13 Online Reputation Management (ORM)

• Introduction to ORM
• Brand Reputation Monitoring
• Handling Negative Reviews
• Building Positive Online Presence
• Customer Trust Building Strategies

14 AdSense, Blogging & Affiliate Marketing

• Blogging Basics
• Creating a Blog Website
• Content Monetization Strategies
• Affiliate Marketing Introduction
• Passive Income Methods Online

15 Introduction to Growth Hacking

• Growth Hacking Fundamentals
• Viral Marketing Strategies
• Data-Driven Marketing Experiments
• Startup Growth Techniques

16 Foundations of AEO (Answer Engine Optimization)

• What is AEO
• Optimizing Content for AI & Voice Search
• Featured Snippets Strategy
• Conversational Search Optimization

17 Introduction to GEO & Local SEO

• What is Local SEO
• Google Business Profile Optimization
• Local Keyword Targeting
• Local Ranking Strategies

18 Introduction to AXO

• AI Experience Optimization Basics
• Optimizing Content for AI Platforms
• AI Search Trends & Strategies

19 Chat GPT & AI Tools

• Creating Landing Page Copies with AI Tools
• Developing Marketing Strategies Using AI (ChatGPT and Others)
• Email Marketing Content Creation with AI
• Social Media -Content Writing Powered by AI Tools
• Crafting Effective Ad Copies Using AI
• Generating SEO-Optimized Content with AI Assistance
• Building Marketing Funnels with AI Tools
• Writing High-Quality Blog Posts Using AI

20  Building a Digital Marketing Portfolio

• Creating Case Studies
• Documenting Campaign Results
• Portfolio Website Creation

21 Client Management & Freelancing

• How to Find Clients
• Client Communication Skills
• Proposal Writing
• Project Pricing Strategy

Career & Practical Training

22Freelancing Training
Learn how to start freelancing on platforms and build your own client base.

23 Real-Time Projects
Work on live projects to gain practical experience.

24 Interview Preparation
Step-by-step preparation for digital marketing job interviews.

25 Resume Building
Professional resume creation for digital marketing roles.

26 Digital Marketing Interview Questions
Important interview questions and answers.

27 Mock Interviews
Practice interviews to improve confidence.

28 Portfolio Creation
Create a strong digital marketing portfolio.

30 Extra Benefits for Students

• 100% Placement Support
• Paid Internship Opportunity
• Live Projects Experience
• Freelancing Guidance
• Industry-Level Training

Final Week: Projects + Certifications + Review

• Final Live Project: End-to-End Campaign (SEO + Ads + SMM + Email)
• Review & Doubt Clarification Sessions
• Course Completion Certificate
• Internship Certificate (If applicable)
• Google Certification Exam Support (Ads, Analytics)