Our Google Ads Training Program is designed to provide in-depth knowledge and hands-on experience with Google’s advertising platform. This course equips learners with the skills to create, optimize, and manage high-performing ad campaigns that generate leads, drive sales, and maximize ROI. Whether you’re a beginner or a professional, this training will help you master the art of advertising on Google.

📋 Training Modules

Introduction to Google Ads

  • Understanding the Google Ads ecosystem

  • Types of ad campaigns (Search, Display, Shopping, Video, etc.)

  • The role of Google Ads in digital marketing strategies

Search Ads

  • Setting up Search campaigns

  • Keyword research and selection

  • Writing compelling ad copy for higher CTR

Display Ads

  • Creating visually engaging banner ads

  • Targeting options: demographics, interests, and remarketing

  • Best practices for Display campaigns

Shopping Ads

  • Setting up and managing a Merchant Center account

  • Creating effective Shopping campaigns

  • Optimizing product feeds for better performance

Video Ads (YouTube Advertising)

  • Creating and managing video campaigns

  • Targeting options for video ads

  • Measuring performance with YouTube analytics

Campaign Strategy and Planning

  • Setting campaign objectives and KPIs

  • Structuring campaigns for better performance

  • Budgeting and bidding strategies

Analytics and Optimization

  • Using Google Ads Manager for insights

  • Understanding metrics like Quality Score, CTR, and ROAS

  • A/B testing for continuous improvement

Advanced Features

  • Smart Campaigns and Automation

  • Audience targeting with Customer Match and Similar Audiences

  • Leveraging Google Ads extensions for better visibility

🎯 Who Should Enroll?

This course is ideal for:

  • Entrepreneurs & Business Owners

  • Digital Marketing Professionals

  • PPC Specialists

  • Marketing Students

  • E-commerce Professionals

🚀 Career Opportunities Post-Training

After completing this training, you can pursue roles such as:

  • Google Ads Specialist

  • PPC Manager

  • Digital Advertising Strategist

  • Search Engine Marketing (SEM) Specialist

  • Performance Marketing Analyst

📞 Get in Touch

For more information or to enroll in the Google Ads Training Program, contact us: