{"id":1668,"date":"2025-06-21T11:02:48","date_gmt":"2025-06-21T11:02:48","guid":{"rendered":"https:\/\/srishadigital.in\/demo\/?page_id=1668"},"modified":"2025-06-21T11:11:42","modified_gmt":"2025-06-21T11:11:42","slug":"video-class-syllabus","status":"publish","type":"page","link":"https:\/\/srishadigital.in\/demo\/video-class-syllabus\/","title":{"rendered":"Video Class Syllabus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1668\" class=\"elementor elementor-1668\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b32d60 e-flex e-con-boxed e-con e-parent\" data-id=\"4b32d60\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f6a98 elementor-widget elementor-widget-text-editor\" data-id=\"d5f6a98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Module\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Topics Covered<\/p><p>Module 1: Fundamentals of Digital Marketing\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Marketing Objectives<\/li><li>-Business and Competitive Analysis<\/li><li>-Customer Engagement<\/li><li>-Brand Development<\/li><li>-Campaign Execution<\/li><li>-Market Analysis<\/li><\/ul><p>Module 2: Market Research\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Market Understanding<\/li><li>-Buyer Persona Development<\/li><li>-Value Proposition Design<\/li><li>-Research Techniques<\/li><li>-Survey Development<\/li><li>-Digital Marketing Strategies<\/li><\/ul><p>Module 3: Website Creation\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-WordPress Basics<\/li><li>-Website Fundamentals<\/li><li>-WordPress Configuration<\/li><li>-Theme and Design Customization<\/li><li>-Content Management<\/li><li>-Advanced Features and Tools<\/li><\/ul><p>Module 4: Introduction to SEO\u00a0\u00a0<\/p><ul><li>-SEO Fundamentals<\/li><li>-Search Engines and SERPs<\/li><li>-SEO Practices and Ethics<\/li><li>-Keyword Essentials<\/li><li>-Keyword Research Techniques<\/li><li>-Advanced Keyword Analysis<\/li><\/ul><p>Module 5: On-Page SEO\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2013On-Page SEO Basics<\/p><ul><li>-Meta Tag Optimization<\/li><li>-Website Structure and Internal Linking<\/li><li>-Content and SEO Integration<\/li><li>-Avoiding Common SEO Mistakes<\/li><li>-Comprehensive On-Page SEO Strategies<\/li><li>-SEO Authority Factors<\/li><\/ul><p>Module 6: Technical SEO\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Technical SEO Fundamentals<\/li><li>-Sitemap Implementation<\/li><li>-Robots.txt and Access Control<\/li><li>-Link and Redirection Management<\/li><li>-Enhancing SEO with Meta Tags<\/li><li>-Security and SEO<\/li><li>-Optimizing Site Performance and Mobile Usability<\/li><li>-Advanced SEO Tools and Extensions<\/li><li>-Schema Markup: Implementation and Validation<\/li><\/ul><p>Module 7: Web Analytics &amp; Monitoring\u00a0<\/p><ul><li>-Introduction to Google Search Console<\/li><li>-Setup and Configuration of GSC<\/li><li>-Sitemap Management in GSC<\/li><li>-URL Inspection Techniques<\/li><li>-Overview of Google Analytics<\/li><li>-Setting Up Google Analytics<\/li><li>-Advanced Reporting in Google Analytics<\/li><li>-Introduction to Google Analytics 4<\/li><li>-SEO Performance Reporting<\/li><\/ul><p>Module 8: Off-Page SEO &amp; Reporting\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>\u2013Off-Page SEO Basics<\/li><li>-Understanding Backlinks<\/li><li>\u2013Backlink Types<\/li><li>-Backlink Acquisition Strategies<\/li><li>-Content Submission Techniques<\/li><li>-Link Building Best Practices<\/li><li>-The Importance of Site Audits<\/li><li>-Conducting Site Audits<\/li><li>-Technical SEO Audits<\/li><\/ul><p>Module 9: Content Marketing\u00a0\u00a0\u00a0<\/p><ul><li>-Introduction to Content Marketing<\/li><li>-Benefits of Content Marketing<\/li><li>-Types of Content Marketing<\/li><li>-Content Marketing Funnel: TOFU, MOFU, BOFU<\/li><li>-Audience Research and Strategy<\/li><li>-Copywriting vs. Content Writing<\/li><li>-Role of Copywriting in Marketing<\/li><li>-Effective Copywriting Techniques<\/li><\/ul><p>Module 10: Social Media Marketing \u2013 I\u00a0\u00a0<\/p><ul><li>-Social Media Marketing Basics<\/li><li>-SMM Strategies and Organic Marketing<\/li><li>-Social Brand Management<\/li><li>-Audience Persona Development<\/li><li>-Facebook Marketing Essentials<\/li><li>-Utilizing Meta Business Suite<\/li><li>-YouTube Marketing Strategies<\/li><li>-Instagram Marketing and Content Planning<\/li><\/ul><p>Module 11: Social Media Marketing \u2013 II<\/p><ul><li>-Introduction to LinkedIn<\/li><li>-LinkedIn Strategy Development<\/li><li>-Content Creation for LinkedIn<\/li><li>-LinkedIn Page Optimization for Businesses<\/li><li>-Twitter Marketing Techniques<\/li><li>-Marketing with Pinterest<\/li><li>-Social Media Marketing Strategy for Product Launch (B2B &amp; B2C)<\/li><li>-Key Metrics in Social Media Marketing<\/li><li>-Utilization of Social Media Management Tools<\/li><li>-Creation of Social Media Content Calendar and Progress -Reports<\/li><\/ul><p>Module 12: Influencer Marketing\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Introduction to Influencer Marketing<\/li><li>-Benefits of Influencer Marketing for Brands<\/li><li>-Successful Influencer Marketing Campaigns<\/li><li>-Connecting with the Right Influencers<\/li><li>-Influencer Marketing Platforms<\/li><li>-Strategies for Paid Promotions, Gifts, and Giveaways<\/li><li>-Brand Ambassadors and Affiliate Programs<\/li><li>-Influencer Campaign Strategy and Setup<\/li><\/ul><p>Module 13: Introduction to Meta Ads\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Performance Marketing Basics<\/li><li>-Platform Types for Marketing<\/li><li>-Competitor Analysis in Marketing<\/li><li>-Platform Selection: B2B, B2C, D2C<\/li><li>-Meta Ads Introduction<\/li><li>-Facebook Page Creation and Boosting<\/li><li>-Ads Manager &amp; Ads Library Features<\/li><li>-Campaign Structure and Objectives<\/li><li>-Budgeting, Scheduling, and Detailed Targeting<\/li><\/ul><p>Module 14: Meta Ads Campaign\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 -Ad Placement Strategies<\/p><ul><li>-Creating AI-Powered Ad Mockups<\/li><li>-Campaign Budget Optimization Benefits<\/li><li>-A\/B Testing and Dynamic Creatives<\/li><li>-Brand Safety and Suitability InsightsSetting Up Brand Awareness Campaigns<\/li><li>-Ad Placement Types: Advantage+ &amp; Manual<\/li><li>-Facebook Engagement and Conversion Strategies<\/li><li>-Lead Generation: Ads, Forms, and Auto Chat Features<\/li><\/ul><p>Module 15: Meta Ads Conversion Tracking\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Setting Up Facebook Business and Ads Manager<\/li><li>-Facebook Pixel Setup and Manual Installation<\/li><li>-Pixel Integration: GTM and Plugins<\/li><li>-Live Pixel Tracking via Chrome Extension<\/li><li>-Pixel Reporting and Troubleshooting Techniques<\/li><li>-Advanced Pixel Integration through Partners<\/li><li>-Conversion API Setup with GTM<\/li><li>-Custom and Lookalike Audience Creation<\/li><li>-Utilizing Custom Conversion Audiences<\/li><\/ul><p>Module 16: Meta Ads Reporting\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 -Understanding Catalogues and Their Types<\/p><ul><li>-Creating E-commerce Catalogues<\/li><li>-Introduction to Collection Ads<\/li><li>-Campaign Performance Analysis<\/li><li>-Optimizing Campaigns Effectively<\/li><li>-Ad Automation Techniques<\/li><li>-Rule and Creative Automation Platforms<\/li><li>-Executing Campaigns on MetaManaging Instagram Campaigns<\/li><\/ul><p>Module 17: Google Search Ads\u00a0<\/p><ul><li>-SEM Marketing Basics<\/li><li>-Google Ads: Overview and Benefits<\/li><li>-Google Ads Formats Explained<\/li><li>-Smart Campaigns Introduction<\/li><li>-Ad Objectives and Bidding Strategies<\/li><li>-Setting Up Search Ads<\/li><li>-Keywords in SEM: Importance and Types<\/li><li>-Keyword Research Tools (Google Keyword Planner)<\/li><li>-Using Negative Keywords Effectively<\/li><\/ul><p>Module 18: Google Display Ads<\/p><ul><li>-Ad Rotation Strategies<\/li><li>-Ad Scheduling Best Practices<\/li><li>-Dynamic Search Ads: Settings and Case Studies<\/li><li>-Crafting Search Ad Copies with AI<\/li><li>-Ad Extensions: Sitelink, App, Call, Callout, Location, Price<\/li><li>-Display Campaigns: Setup Guide<\/li><li>-Targeting Options: Placement, Topics, Demographics<\/li><\/ul><p>Module 19: Google Video Ads &amp; Conversion Tracking\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Video Campaign Goals and Subtypes<\/li><li>-Video Ads Network and Frequency Capping<\/li><li>-YouTube Ads Bid Strategies<\/li><li>-Ad Scheduling for Video Campaigns<\/li><li>-Creating Video Ad Sequences<\/li><li>-Storytelling with Video Ads<\/li><li>-Conversion Actions: Setup and Integration<\/li><li>-GTM for Conversion Tracking<\/li><li>-Using Conversion Linker Effectively<\/li><\/ul><p>Module 20: Google Shopping Ads &amp; Retargeting\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><ul><li>-Remarketing in Google Ads: Overview and Benefits<\/li><li>-Audience Manager and List Creation<\/li><li>-Linking GA4 with Google Ads<\/li><li>-Implementing Remarketing Audiences in Campaigns<\/li><li>-Shopping Ads Setup with Google Merchant Center<\/li><li>-Product Listing and Linking Merchant Center<\/li><li>-Performance Max Campaign: Setup and Advantages<\/li><li>-Demand Campaign Configuration<\/li><\/ul><p>Module 21: Email, WhatsApp Marketing &amp; Automation\u00a0<\/p><ul><li>\u2013Introduction to Email Marketing and Its Benefits<\/li><li>-Growing and Managing Email Lists<\/li><li>-Crafting Effective Email Campaigns and Strategies<\/li><li>-Creating Impactful Email Content<\/li><li>-Email Marketing Analytics and Optimization<\/li><li>-Overview of WhatsApp Marketing and Strategies<\/li><li>-Integrating WhatsApp with Other Marketing Channels<\/li><li>-Analytics, Optimization, and Compliance in WhatsApp Marketing<\/li><li>-Marketing Automation: Tools, Workflows, and Importance<\/li><\/ul><p>Module 22: Freelancing -Introduction to Google AdSense<\/p><ul><li>-Setting Up and Managing Google AdSense<\/li><li>-Ad Units and Placement Best Practices<\/li><li>-AdSense Reporting and Analytics<\/li><li>-Getting Started with Freelancing<\/li><li>-Freelancer Profile Creation and Optimization<\/li><li>-Finding Your Niche and Domain in Freelancing<\/li><li>-Client Outreach and Lead NurturingFreelance Platforms, Proposals, and Portfolio Building<\/li><li>-Project Pricing, Time Management, and Billing<\/li><\/ul><p>Module 23: Chat GPT &amp; AI Tools<\/p><ul><li>-Creating Landing Page Copies with AI Tools<\/li><li>-Developing Marketing Strategies Using AI (ChatGPT and Others)<\/li><li>-Email Marketing Content Creation with AI<\/li><li>-Social Media -Content Writing Powered by AI Tools<\/li><li>-Crafting Effective Ad Copies Using AI<\/li><li>-Generating SEO-Optimized Content with AI Assistance<\/li><li>-Building Marketing Funnels with AI Tools<\/li><li>-Writing High-Quality Blog Posts Using AI<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Module\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Topics Covered Module 1: Fundamentals of Digital Marketing\u00a0\u00a0\u00a0\u00a0 -Marketing Objectives -Business and Competitive Analysis -Customer Engagement -Brand Development -Campaign Execution -Market Analysis Module 2: Market Research\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 -Market Understanding -Buyer Persona Development -Value Proposition Design -Research Techniques -Survey Development -Digital Marketing Strategies Module 3: Website Creation\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 -WordPress Basics -Website Fundamentals -WordPress Configuration -Theme and Design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1668","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/pages\/1668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/comments?post=1668"}],"version-history":[{"count":7,"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/pages\/1668\/revisions"}],"predecessor-version":[{"id":1676,"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/pages\/1668\/revisions\/1676"}],"wp:attachment":[{"href":"https:\/\/srishadigital.in\/demo\/wp-json\/wp\/v2\/media?parent=1668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}