Digital Marketing Training Curriculum

Module 1: Fundamentals of Digital Marketing

  • Marketing Objectives

  • Business and Competitive Analysis

  • Customer Engagement

  • Brand Development

  • Campaign Execution

  • Market Analysis

Module 2: Market Research

  • Understanding Market Dynamics

  • Buyer Persona Development

  • Value Proposition Design

  • Research Techniques

  • Survey Development

  • Digital Marketing Strategies

Module 3: Website Creation

  • WordPress Basics

  • Website Fundamentals

  • WordPress Configuration

  • Theme and Design Customization

  • Content Management

  • Advanced Features and Tools

Module 4: Introduction to SEO

  • SEO Fundamentals

  • Search Engines and SERPs

  • SEO Practices and Ethics

  • Keyword Essentials

  • Keyword Research Techniques

  • Advanced Keyword Analysis

Module 5: On-Page SEO

  • On-Page SEO Basics

  • Meta Tag Optimization

  • Website Structure and Internal Linking

  • Content and SEO Integration

  • Avoiding Common SEO Mistakes

  • Comprehensive On-Page SEO Strategies

  • SEO Authority Factors

Module 6: Technical SEO

  • Technical SEO Fundamentals

  • Sitemap Implementation

  • Robots.txt and Access Control

  • Link and Redirection Management

  • Enhancing SEO with Meta Tags

  • Security and SEO

  • Optimizing Site Performance and Mobile Usability

  • Advanced SEO Tools and Extensions

  • Schema Markup: Implementation and Validation

Module 7: Web Analytics & Monitoring

  • Introduction to Google Search Console

  • Setup and Configuration of GSC

  • Sitemap Management in GSC

  • URL Inspection Techniques

  • Overview of Google Analytics

  • Setting Up Google Analytics

  • Advanced Reporting in Google Analytics

  • Introduction to Google Analytics 4

  • SEO Performance Reporting

Module 8: Off-Page SEO & Reporting

  • Off-Page SEO Basics

  • Understanding Backlinks

  • Backlink Types and Acquisition Strategies

  • Content Submission Techniques

  • Link Building Best Practices

  • The Importance of Site Audits

  • Conducting Site and Technical SEO Audits

Module 9: Content Marketing

  • Introduction to Content Marketing

  • Benefits of Content Marketing

  • Types of Content Marketing

  • Content Marketing Funnel: TOFU, MOFU, BOFU

  • Audience Research and Strategy

  • Copywriting vs. Content Writing

  • Role of Copywriting in Marketing

  • Effective Copywriting Techniques

Module 10: Social Media Marketing – I

  • Social Media Marketing Basics

  • SMM Strategies and Organic Marketing

  • Social Brand Management

  • Audience Persona Development

  • Facebook Marketing Essentials

  • Utilizing Meta Business Suite

  • YouTube Marketing Strategies

  • Instagram Marketing and Content Planning

Module 11: Social Media Marketing – II

  • Introduction to LinkedIn

  • LinkedIn Strategy Development

  • Content Creation for LinkedIn

  • LinkedIn Page Optimization for Businesses

  • Twitter Marketing Techniques

  • Marketing with Pinterest

  • Social Media Marketing Strategies for B2B & B2C Product Launches

  • Key Metrics and Tools for SMM

  • Social Media Content Calendar Creation and Progress Reporting

Module 12: Influencer Marketing

  • Introduction to Influencer Marketing

  • Benefits for Brands

  • Successful Campaigns and Strategy

  • Connecting with the Right Influencers

  • Platforms and Paid Promotion Strategies

  • Brand Ambassadors and Affiliate Programs

Module 13: Introduction to Meta Ads

  • Performance Marketing Basics

  • Platform Types for Marketing

  • Competitor Analysis

  • Platform Selection: B2B, B2C, D2C

  • Meta Ads Introduction

  • Facebook Page Creation and Boosting

  • Ads Manager & Ads Library Features

  • Campaign Structure and Objectives

Module 14–16: Meta Ads Advanced

  • Ad Placement and Budget Optimization

  • A/B Testing and Dynamic Creatives

  • Facebook Pixel Setup and Conversion Tracking

  • Automation and Advanced Targeting

Module 17–20: Google Ads & Retargeting

  • SEM Basics and Google Ads Overview

  • Search, Display, Video, and Shopping Ads Campaigns

  • Conversion Tracking and Remarketing

Module 21: Email & WhatsApp Marketing

  • Email Campaign Development

  • Audience Building and Analytics

  • WhatsApp Marketing Strategies

  • Marketing Automation Tools and Workflows

Module 22: Freelancing

  • Introduction to Google AdSense

  • Freelancing Basics: Profile, Portfolio, and Outreach

  • Pricing, Time Management, and Client Engagement

Module 23: ChatGPT & AI Tools

  • Crafting Marketing Strategies with AI

  • Ad Copywriting, Content Creation, and Funnel Building Using AI